Ramadan isn't just a season of reflection it's a golden opportunity for brands to connect, engage, and inspire on a deeper level. In 2025, consumer behavior during Ramadan has evolved, offering fresh possibilities for brands to make a lasting impression.
With video consumption increasing by 35% during Ramadan, especially post-iftar, this period presents an ideal time for brands to share authentic, engaging, and culturally resonant content. Short-form videos, emotional storytelling, and interactive content are particularly effective in capturing attention, while relatable narratives can lead to a 50% boost in engagement.
Alongside this, e-commerce experiences a 35% surge in sales, with peak shopping occurring during late-night hours. Brands that time their ads effectively can reach audiences at their most receptive, maximizing visibility and driving conversions. Creating content that resonates with the spirit of Ramadan (like nostalgic storytelling, interactive polls, and empathy-driven narratives) can further strengthen the connection with audiences.
However, the impact of Ramadan marketing shouldn't stop when the month ends. Brands that retarget and re-engage with post-Ramadan offers maintain momentum, turning seasonal engagement into long-term loyalty (Arcs & Curves). By analyzing campaign performance and optimizing future strategies, brands can continue to resonate with their audience beyond Ramadan.
Ultimately, the most successful Ramadan campaigns don't just focus on sales; they create meaningful connections that last. By blending impactful video content, strategic timing, and culturally sensitive storytelling, brands can craft campaigns that not only capture attention but also build trust and loyalty.
This Ramadan, don't just market... create moments that matter. Build connections, inspire loyalty, and make a meaningful impact that lasts.
Article by:
Shahinaz Adel
Project manager, at CLUE Integrated Group