Client Overview
AstraZeneca NEMAG Cluster, a leading pharmaceutical company, sought to enhance disease awareness and patient engagement across multiple therapeutic areas. Their vision was to create an accessible, informative, and interactive digital ecosystem to educate patients and healthcare providers while supporting patient adherence to treatment plans.
Challenge
AstraZeneca needed a fully integrated digital approach that would:
- Establish a strong online presence for disease awareness.
- Develop engaging and educational content across different platforms.
- Provide a centralized hub of information for patients and healthcare providers.
- Seamlessly link social media, website, and marketing campaigns for maximum engagement.
- Enhance patient adherence to medication schedules through digital solutions.
Our Solution
As Clue Group, we designed and executed a comprehensive strategy that combined our expertise in digital marketing, content creation, web development, and application design. Our approach included:
1. Social Media Platform Launch & Campaign Development
- Created and managed a disease awareness-focused social media page.
- Developed targeted content for various therapeutic areas, ensuring relevance and engagement.
- Designed visually appealing and informative graphics to complement the content.
- Implemented social media campaigns that educated and interacted with the target audience.
2. Website Development as an Information Hub
- Designed a dedicated website to serve as a central hub for all awareness-related information.
- Integrated the website with social media campaigns, allowing seamless navigation for users.
- Provided valuable resources such as articles, infographics, and educational videos.
- Developed an interactive questionnaire that helped users assess their health risk levels for specific diseases.
3. Omnichannel Marketing Integration
- Linked website content with marketing campaigns, ensuring traffic was directed to the hub for further engagement.
- Designed and distributed flyers embedded with QR codes, providing direct access to the website and social media campaigns.
- Created internal communication campaigns, including email marketing and internal videos, to ensure all stakeholders were aligned with the initiative.
4. Patient-Centric Application Development
- Designed a mobile application for patients to help them adhere to their medication schedules.
- Integrated a dose reminder feature to enhance medication compliance.
- Ensured user-friendly functionality to support patients in managing their treatment effectively.
Results & Impact
The integrated digital strategy led to significant achievements:
- Enhanced Patient Engagement: Increased social media interactions and website visits, indicating a growing awareness of targeted diseases.
- Improved Accessibility to Information: Patients and healthcare providers could easily find relevant content and self-assessment tools.
- Increased Website Traffic: The combination of QR codes, social media integration, and internal campaigns drove high traffic to the awareness hub.
- Better Medication Adherence: The patient application provided an effective solution for dose reminders, helping users stay on track with their treatments.
Conclusion
By leveraging Clue Group’s expertise in integrated digital solutions, AstraZeneca NEMAG Cluster successfully established a robust, patient-centric ecosystem for disease awareness. From social media activation and website development to application design, our holistic approach ensured a seamless and engaging experience for all stakeholders. This case study highlights the power of integrated digital strategies in transforming healthcare communication and patient engagement.
For more information on how Clue Group can help your brand create impactful digital solutions, contact us today!