Senior Media Buyer (Part-Time) – B2B SaaS & High-End E-commerce
cairo,
Egypt
cairo,
Egypt
We're looking for a results-driven Senior Media Buyer to lead the strategy, execution, and optimization of paid media campaigns across two high-growth business verticals. This role is ideal for a performance marketer who combines analytical thinking with hands-on campaign management and has a proven track record of scaling profitable campaigns.
- B2B Lead Generation: Feeding the pipeline with premium SQLs for Odoo ERP solutions, targeting high-value SMEs in Egypt and the Gulf.
- E-commerce: Maximizing ROAS in the fast-paced e-commerce markets of the GCC and Egypt.
If you are a technical, data-driven performance marketer
who enjoys solving complex challenges, expert in paid media platforms,
understand full-funnel marketing, and have analytical mindset, this role is for
you.
Key Responsibilities:
Design and execute
- Design and execute
full-funnel paid media strategies across paid channels tailored to B2B and E-commerce.
Optimize
campaigns
- Optimize campaigns across LinkedIn, Google ads, Meta, TikTok, and
Snapchat.
Run and analyze
- Run and analyze multivariate A/B tests across creatives, ad copy,
landing pages, and funnel steps.
A good knowledge of SEO
- Have a good knowledge of SEO for websites and good understanding of user
behavior on website journey
Analytical
mindset
- Analytical mindset to track
and analysis results using ROA and ATC rate, purchase rate and follow with
sales team leads analysis not just ad results.
Work
closely with
creative team
- Work closely with creative team by providing insights and
examples variations (Hooks, designs) to achieve best results.
Optimize
campaigns
- Optimize campaigns key metrics: ROAS, CPL, CPA to maximize Return
on Ad Spend (ROAS) for both B2B/B2C.
Requirements
- 5+ years of Experience as Media Buyer specifically in the Gulf markets.
- Proven portfolio showing successful scaling in both B2B and E-commerce.
- Analytical Skills, Ability to analyze data, identify trends, and continuously optimize marketing strategies and campaigns.
- Problem solving skills.